Franco Ceccato – Integrated Marketing Campaign

Franco Ceccato is a fashion and leisure footwear retailer with 80 stores in both South Africa and Namibia. The Suits developed and rolled out a binational in-store summer campaign for this fashion retailer – collaborating with distinguished fashion photographer, Jacques Weyers, to reposition Franco Ceccato as the footwear retailer for the emerging market.

Beyond the store, regional print ads and a social media campaign generated a Facebook page growth of over 1000%, skyrocketing the brand’s social presence.

RSG – Integrated Marketing Campaign

RSG, South Africa’s largest Afrikaans radio station, has been on the air for 75 years. To celebrate their 75th birthday, they briefed The Suits to create a national print campaign that will intrigue a younger audience and get the media buzzing.

NB Publishers – Integrated Marketing Campaign

By creating South Africa’s first ever, literally explosive book trailer for one of the nation’s
biggest writers, Deon Meyer, The Suits catapulted themselves to the helm of marketing for the South African publishing industry.

Netwerk24 – Integrated Marketing Campaign

For this integrated national campaign, The Suits, approached three of South Africa’s biggest Afrikaans celebrities, Sandra Prinsloo, Emo Adams, and Bobby van Jaarsveld, and asked them to reveal which news stories moved them in recent years.

W24

The following commercial was produced for the national launch of W24. W24 is a lifestyle destination for South African women, delivering inspiration on-the-go, to live a more stylish and meaningful life.

Jay Jays

Jay Jays, an Australian youth apparel chain, briefed The Suits to create an in-store campaign that will get both consumers and the media talking. 

News24 – Edge

For the launch of the News24 Edge app, The Suits created the following lifestyle commercial. News24 Edge brings you all the news you need to know and more importantly, the news you want to know, in one simple app. 

Refinery

Amidst the onslaught of international retailers hitting South African shores, a refreshing new local initiative is daring to be different. In a time of unprecedented fashion clutter and pop-culture noise, Refinery presents an authentic, honest fashion retail store for aspirational young adults, eliminating everything that is non-essential and instead focusing on curating the detail of each apparel item.

BB Bakeries – Bring It Home

The Bring it Home with BB Bakeries integrated marketing campaign focussed on uplifting the KZN communities of Umlazi and Kwamashu.

Blue Ribbon – Kota Festival

The Soweto Kota Festival is an annual lifestyle event that promotes & celebrates Kota – a proudly South African township “street food”. As lead sponsor for the event, Blue Ribbon engaged with the 17 000+ attendees through branding, event prize giving, activations, wall murals, musicians and more.