BB Bakeries - Bring It Home - Integrated Campaign
The Bring it Home with BB Bakeries integrated marketing campaign focussed on uplifting the KZN communities of Umlazi and Kwamashu.
• Marketing Strategy
• Campaign Management
• Promotions Team Management
• Print & Digital Campaign
• Brand Ambassadors Campaign
• Stills & Video Content Production
• Community Initiatives & Business Support
The campaign kicked off with Brand Ambassadors announcing the initiative on social media through a campaign launch video. This was further supported with an extensive Print & Radio Media
campaign to carry the message further in the communities.
The campaign included Drop and Swap Activations, as well as Photo Booth Activations in the communities, Wall Murals painted by local artists, Certificates of Recognition for people in the communities who are doing amazing social work, as well as Business Support Initiatives for local businesses.