Our Work

Refinery - Integrated National Launch Campaign

Amidst the onslaught of international retailers hitting South African shores, a refreshing new local initiative is daring to be different.

OUR Responsibilities

• Full campaign management
• Strategic planning
• Creative direction
• Through-the-line role out & production
• Online commercials
• Stills photography
• Print adverts
• Social media campaign
• Radio media campaign
• Media buying
• Public relations management


In a time of unprecedented fashion clutter and pop-culture noise, Refinery presents an authentic, honest fashion retail store for aspirational young adults, eliminating everything that is non-essential and instead focusing on curating the detail of each apparel item.