Blue Ribbon - Share your Kasi'Pride National Campaign
Blue Ribbon’s Share Your Kasi’Pride campaign is an integrated national marketing campaign that celebrates the people who support and uplift their communities.
• Marketing Strategy
• Project Management
• Promotions Team Management
• National Newspaper Print Campaign
• National PR Campaign
• Stills & Video Content Production
• Brand Ambassadors Management
• 350 Activation
This national campaign spanned 7 provinces in South Africa, included more than 20 x Brand Ambassadors, 350 x Activations in Informal Settlements, a National Print & Radio campaign, PR campaign, more than 30 x Wall Murals and much more.