Our Work

Blue Ribbon - Share your Kasi'Pride National Campaign

Blue Ribbon’s Share Your Kasi’Pride campaign is an integrated national marketing campaign that celebrates the people who support and uplift their communities.

Kasi Pride Featured
OUR Responsibilities

• Marketing Strategy
• Project Management
• Promotions Team Management
• National Newspaper Print Campaign
• National PR Campaign
• Stills & Video Content Production
• Brand Ambassadors Management
• 350 Activation

This national campaign spanned 7 provinces in South Africa, included more than 20 x Brand Ambassadors, 350 x Activations in Informal Settlements, a National Print & Radio campaign, PR campaign, more than 30 x Wall Murals and much more.