Blue Ribbon - Improved Quality - Bread Gifting Campaign
To celebrate the new bakery that was recently opened in Pretoria, Blue Ribbon briefed The Suits to promote the new Improved Quality bread loaves that the bakery will be serving to communities of Pretoria, Middelburg, Rustenburg, Temba, Mafikeng & Polokwane.
• Marketing Strategy
• Project Management
• Promotions Team Management
• Print & Digital Campaign
• Stills & Video Content Production
To promote the Improved Quality messaging Blue Ribbon gave consumers the opportunity to get a special gift from Blue Ribbon – a freshly baked, Improved Quality bread loaf. The Bread Gifting sessions were actioned with promotional teams informing members of the community about the Improved Quality and delivering breads with a Blue Ribbon Tuk-Tuk and Blue Ribbon Motorcycles – surprising consumers with their special deliveries.
A total of 16 500 loaves of bread were delivered by our Promo Team to 16 500 homes in the communities.