REFINERY

NATIONAL LAUNCH

Integrated National Launch Campaign by The Suits including:

• Full campaign management
• Strategic planning
• Creative direction
• Through-the-line role out & production
• Online commercials
• Stills photography
• Print adverts
• Social media campaign
• Radio media campaign
• Media buying
• Public relations management

Amidst the onslaught of international retailers hitting South African shores, a refreshing new local initiative is daring to be different. In a time of unprecedented fashion clutter and pop-culture noise, Refinery presents an authentic, honest fashion retail store for aspirational young adults, eliminating everything that is non-essential and instead focusing on curating the detail of each apparel item.

The integrated launch campaign by The Suits for Refinery included: Website Design, Social Media Branding & Campaigns, Brand Lifestyle Photo Shoot for Marketing & Promotional Collateral, Lifestyle Fashion Films, Print Campaigns, Design of In-Store Marketing & Promotional Collateral, Sourcing of Brand Ambassadors, Public Relations, Design & Development of Press Packs, Organizing of Launch Events, and more.