The brief: create a striking, national, point-of-sale rollout for Lipton Ice Tea that will increase the product's in-store visibility, increase sales and communicate to consumers the things you need to do to Never Lose Your Cool this summer.

The campaign included shopper stoppers, price wobblers, fridge decals and diaries for students - increasing brand awareness and point of purchase sales throughout the summer.

Project Details

Client : Lipton

Campaign : Never Lose Your Cool