The Western Cape's most prestigious Afrikaans newspaper, Die Burger, approached The Suits to create radio advertisements that would capture the listeners’ undivided attention and expand Die Burger's regional presence.

To achieve this goal, The Suits conceptualized and recorded two radio ads with a difference. The one utilized colloquial regional language and the other - drawing large amounts of media attention - was nearly completely silent, except for four seconds of hard hitting audio right at the end.

Project Details

Client : Die Burger

PROJECT : Praat Saam