Project

With the need for amazing video content that encourage online interaction, 24.com approached The Suits to conceptualize and produce a series of videos that will drive traffic to the various 24.com online destinations.

To answer this brief, The Suits, created a series of more than twenty, 1min life hack videos, which they named: "Life Tips". These video inserts aired on DSTV and gave viewers advice on anything from Travel Tips, Financial Tips, Handy Kitchen Tips and more. The videos also stated that if the viewer would like more amazing tips such as these, they should visit Food24, Traveller24, Wheels24 and all the other 24.com online destinations.

The videos were a huge success, increasing, not just the number of unique visitors to the online destinations, but also interaction.

Project Details

Client : News24

PROJECT : Life Tips