Franco Ceccato is a fashion and leisure footwear retailer with 80 stores in both South Africa and Namibia. The Suits developed and rolled out a binational in-store summer campaign for this fashion retailer – collaborating with distinguished fashion photographer, Jacques Weyers, to reposition Franco Ceccato as the footwear retailer for the emerging market.

Beyond the store, regional print ads and a social media campaign generated a Facebook page growth of over 1000%, skyrocketing the brand’s social presence.